A Bright Idea

A Bright Idea

Edison’s light bulb transformed the energy system. Once seen as radical, it became the pervasive standard. We are doing it again with the clean energy economy. The internet didn’t ask permission to take over the fax machine. The cell phone industry didn’t yell at land lines. When something is better it becomes irresistible. That’s what we are doing now with clean energy and the low-carbon economy. This is a big business opportunity as there are trillions of dollars of carbon in the atmosphere. It is already well underway and once there is a price on carbon we will see a swell of economic opportunity. To go back to the lightbulb, it is also a bright idea to install LED bulbs, to save a bunch of  energy and money.